At 18 years old, I founded KICKS RESET in the heart of Brighouse, West Yorkshire. In 2026, KICKS RESET was born from a deep-rooted passion for the craft of shoe restoration. At 16 years old, I started cleaning and reselling shoes online - occasionally cleaning for freinds and family too! After almost 2 years, I decided to make the jump. On the 1st of May 2026, I quit my job and created Kicks Reset. 

 

We believe every pair deserves a second chance at its original glory. We combine technical precision with a street-culture edge to deliver professional cleaning and restoration services that are as bold as they are reliable.